Gregory's Blog!

Coffee is more than just a daily habit. It’s a cultural experience that takes on a different meaning depending on the country you’re in!

Greece – Coffee is a social bond
In Greece, “let’s go for a coffee” means “let’s catch up.” Here, coffee can last for hours and is always an excuse for meaningful human connection, deep conversations, flirting, and confessions. And if the coffee is from Gregoris, you know it will be exactly how you like it – served with a warm smile.

Italy – Coffee is a moment of passion
In Italy, espresso is a statement — a moment of passion, authenticity, and rhythm. Small, intense, and immediate, it’s enjoyed standing at the bar. Baristas serve it with precision, in 25–30ml, so you can savor it in just a few seconds.

Japan – Coffee is a ritual
In Japan, coffee means respect. At traditional kissaten (Japanese cafés), it’s brewed using manual techniques, and the attention to detail in the presentation borders on art. Here, coffee is a mindfulness ritual and a moment of calm observation.

Ethiopia – Coffee is hospitality
Ethiopia, the birthplace of coffee, treats its consumption as a sacred act of hospitality that can last for hours. The beans are roasted in front of guests and brewed in a clay jebena, followed by three serving rounds — from the strong Abol to the final Baraka, symbolizing blessing.

Sweden – Coffee is a break
In Sweden, coffee means “taking a little time for myself.” The so-called fika is more than just a break: it’s a daily practice of balance, with coffee and something sweet, at home, at the office, or with friends. Fika is sacred and unofficially institutionalized — showing just how deeply rooted coffee culture is in Scandinavian life.